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AU: Marketing Body Slammed For Anti-spam Comments
By ZDNet Australia
News Source
Article Date: 2003-04-18
The Australian Direct Marketing Association (ADMA) has been branded as "delusional" following its criticism of the National Office for the Information Economy's (NOIE) anti-spam report, which called for legislation banning junk e-mail.
Following the report, ADMA manager of legal and regulatory affairs, Jodie Sangster, defended unsolicited e-mail marketing material in the context of business-to-business marketing.
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http://www.zdnet.com.au
About the Author:
ZDNet Australia aims to service the online information needs of IT Professionals, the IT Industry and IT Consumers. We aim to be the first in local and international news, independent product reviews, in-depth analysis, useful tips and tricks and to maintain close alignment with our users and their concerns.
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