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[2010-03-24] Understanding And Building Your Site Links
Most SEOs have a love/hate relationship with links. We love a good link but we hate what it takes to get them. At best, link building is time consuming and tedious. At worst it's the thing drives good SEOs to the dark side of black hat magic. It's the one thing that most SEOs don't to do and very few actually can do well. Show me a link builder that advertises they can get 100 PR4+ one-way links and I'll show you 100 barely readable blog posts on 100 barely read blogs.
[2010-03-10] Optimizing SEO Through Link Architecture
Many webmasters focus a majority of their time on building new links to their site with a variety of link building methods. While this is certainly an important part of SEO, it's also beneficial to review your existing links to make sure you're getting the most out of them. Here's a few simple ways to improve the SEO benefit of your existing link partners.
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