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[2010-02-24] Understanding The Differences Of Robots.txt and X-Robots-Tag
It has become common practice to implement robot.txt files to prevent the search engine spiders from crawling your webpage and having it show up in the search engine results page (SERP). Unfortunately, robots.txt does not prevent your site from showing up in the search engine results.

[2010-02-09] How to Valuate Your Page Elements
It might seem elementary, but there isn't much study around the value of the various HTML page elements in search engine results pages (SERPs). For SEO professionals there are always discussions about what is and isn't indexed and used as a value for search engine rankings. In fact, it has been discussed at length as to if Yahoo indexes the Meta keywords element and uses it as a ranking factor, then it was confirmed that Yahoo does index the Meta keywords, but that it has the lowest value for ranking purposes with this statement from Yahoo: