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[2010-01-06] How Your End Users See And Scan Your Website
Earlier, I explained how our brain finds "Waldo." To briefly recap the post: We have two neural mechanisms for seeing things we might want to pay attention to: a peripheral scanning system that takes in a wide field of vision and a focused (foveal) system that allows us to drill down to details. We have neurons that are specialists in different areas: i.e. picking out colors, shapes and disruptions in patterns. We use these recruited neuronal swat teams to identify something we're looking for in our "mind's eye" (the visual cortex) prior to searching for it in our environment.
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