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[2009-09-28] Checking Conversion Rate Optimization Through Google Adwords
If you have a Google Adwords account, you have access to the Website Optimizer tool that is a very nifty application to get a great idea of the Conversion Rate Optimization (CRO). PPC campaigns nowadays do not come cheap and the crucial factor is to keep track of the conversion rate of your sales funnel.
[2009-09-18] Creating Living URL's
If you watched any of the congressional hearings about the newspaper industry where Marissa Mayer testified one of the concepts she brought up is Living URL's.
[2009-09-01] How To Keep Your SEO Up With Your Competitors
There are three primary things that factor into search engine ranking changes. 1) Your site changes, 2) a competitor's site changes, or 3) a search engine algorithm changes. I've already provided information on the first and third (see links above) so in this final installment of the series I'll talk about changes made to your competitor's site and how to deal with the ranking changes they cause.
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