Adjusting Your Live Website Using Webmaster Tools Data

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05.07.10

Adjusting Your Live Website Using Webmaster Tools Data

By Stoney deGeyter

OK, so you've got your site set-up and configured in Google Webmaster tools. Now it's time to start looking at the data.

Your Site on the Web

Google Webmaster Tools allows you to view some basic stats and data for your site. It's not nearly as robust as Google Analytics--not even close--but it does provide some quick and easy data that you can use to assess your site and correct problem areas.

• Top search queries
• Links to your site (still to come)
• Keywords (still to come)
• Internal links (still to come)
• Subscriber stats (still to come)

Top Search Queries

This section of Google Webmaster Tools gives you information on what keywords people are using to find your site. Before discussing this in more detail I want to caution anyone from using this information incorrectly.

Just because a keyword query isn'tlisted here doesn't mean it is not a good keyword to go after. This only represents how people are currently finding you. Keywords not listed here simply mean that you're not well optimized for those keywords and should not be interpreted as meaning they are not good keywords to optimize for.

Onto the data...

At the top you can filter the results by image, mobile, smartphone and web search results. The default setting is "all" which shows a combination of all of them. If you want to narrow it down to just web search results, select "web" and so on.

You can also filter results by country. Again, the default setting here is all countries. You might want to filter your results for your target country, or see how your your site performs from a number of other countries. If you are an American business or primarily target an American audience, you'll want to select "United States" to ensure you're results are filtered properly.

Continue reading this article.

About the Author:
Stoney deGeyter is president of Pole Position Marketing (www.PolePositionMarketing.com), a search engine optimization / marketing firm providing SEO and website marketing services since 1998. Stoney is also a part-time instructor at Truckee Meadows Community College, as well as a moderator in the Small Business Ideas Forum. He is the author of his E-Marketing Performance eBook and contributes daily to the E-Marketing Performance (www.eMarketingPerformance.com) marketing blog.

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