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Best Practices For Authority Links  By
Andy BeardErik Ortega is going to get a link from me for TriFilliate PayDay as he left a comment with a link to his review. The reasons why I am mentioning this? I think Erik represents the "good" human side of affiliate marketing and is learning his lessons well, and working hard. His affiliate blog is obviously wrtten by a person, not "admin", has a privacy statement, and real about page which discusses why he is promoting the product as an affiliate, and lots of content. But this also gives me the opportunity to offer a few tips. It would be fairly easy to add some kind of disclosure statement in the sidebar about affiliate status, and depending on geographical location there might be a need for more contact details such as a P.O. box. First link priority - Erik didn't abuse my comment policy, but his second link with anchor text wouldn't have counted, even if he had enough comments on my blog to get followed links, because there was already a link to the resource in his name field (where he used his name) Email address - The email address used was for the new website - that might close some doors for spying out some of his other properties, but there are other ways to do that anyway, as I am sure he has multiple sites on the same domain, maybe common use of adsense etc. However by not using a consistant email address over time, it is hard to build up a reputation on blogs like mine which enable dofollow links after a period of time, or after a certain number of comments. The best practice, to be 100% above board? • Always use a consistant email address • Establish a real identity - gravatar etc • Always use your name in the name field • If your comment is just in response to a post, and won't include a link to a resource, then you can justifiably link to your favorite money site (or maybe a pumper) as long as it is high quality and obviously yours (like Erik's is) • If you are going to include a resource, then for the name field link it is best to use a totally different domain, or at least link to the root domain there and use a deep link to real solid relevant content within the comment body Including a link in the content you really need to be on target with a resource that is without doubt relevant to the conversation, something that if not mentioned would reduce the value of the discussion. Quite often any link drop within the content will be held for moderation even on blogs where you have an existing high quality profile and reputation, so it must be up to human scrutiny. Comments
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