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Focusing On SEO Keywords Not Keyword Phrases  By
Bill HartzerThis is SEO tip number 32 in our continuing series of Search Engine Optimization tips. All of these search engine optimization tips are meant to be specific in nature, they will not take that long to review, and are directly to the point. This search engine optimization tip has to do with your what I would call your best keywords and focusing your SEO efforts on those keyword phrases. How do you determine which keywords are you best keywords? Good question. I have often thought of that myself, and I did a little research to figure out exactly which keywords are the best keywords for a website owner to focus their efforts on promoting. To do that, I turned to Google Analytics and started looking at the keywords that are converting into sales (or inquiries) on the website.  Once you log into Google Analytics, make sure that you have Goals set up. To do that, look at this help topic about setting up goals. If you don't think you can set up any goals for your web site, think again: you might want to set one up for your "contact page" or even your "about us" page, which might indicate that someone has an interest in you or your web site and learning more about you. If you're an ecommerce site, then goals should be pretty self-explanatory. I mean, you will want to make sure that you have a goal set up for when someone reaches the checkout page, and then another one for when they actually order something (the order confirmation page). There are other goals you can set up, but that should give you an idea of what type of goals you should have set up. If you haven't set up goals yet and you're just setting them up right now, you will need to set them up and then wait a few days (depending on how much traffic your web site gets) in order to start seeing some good data in your Google Analytics. If you have had goals set up for some time, then it's time to find your "best keywords" as I like to call it. Then concentrate on getting those keyword phrases ranked well in the search engines: or even get a writer "on it" and get them writing more content about it (or content that includes those keywords). Let's dig a little deeper into Google Analytics and find our best keywords, the ones that really "count" for us. Continue reading this article.
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