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Tools For The SEO Beginner or Professional  By
Navneet Kaushal
Recently we talked about the importance of Search Engine Optimization. Today, we will discuss some of the popular and absolute tools of SEO industry. Some of the tools to check your website's keyword rank: • Fire Fox Rank Checker- A nice tool for a quick keyword ranking check. Highly recommended. • Advanced Web Ranking- You just have to pay $99/year. It is a java based application. Now here are some of the keyword research tools for you. Find out as to what your clients are searching for: • Google's Keyword external tool: Shows apt search volume numbers. • Quintura: Amazing tool if you w.ant knowledge of symantically related keywords. • Google Trends: A great tool for conducting organic or PPC search campaigns in a successful way. • Keyword Discovery and Word Tracker: Both tools are good for mining long tail keyword phrases. • Google's Sktool The next category is of Competitive Analysis Tools. In the field of Search Engine Marketing, it is important to have a fair knowledge of your target audience. At the same time you must know what your competition is doing in terms of their ads. Here are some of the tools to help you in this issue. • SEO Digger is an amazing tool when it comes to knowing which keywords a website already ranks for. • Compete.com: As the name says, the tools gives you a relative traffic comparison of what the other websites are up to, in terms of traffic. (Just like Google)
• Domaintools.com: Log on to this tool, and you will get a fair idea of a domain's statistics including site age, web server OS, who owns it, and other such things. • Quantcast: Get insight on your target audience at other's website. • Google's insights: Good if you want to know what geological regions search the most for your keyword. Let's talk something about Link Analysis Tools and their importance. With these tools, you can check out your site's back link profile and compare to your competition. The fact is that Google, Yahoo and other such search engines rank a website based on in-bound link profile. Here are some of the relevant tools: • Check and analyze your website's back link count. • Analysis of Back Link Anchor text. • Aaron Wall's Back Link Analyzer. • Opti-spider (Cost $130 dollars bit it's worth it). • SEO Elite. Continue reading this article.
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