Recent Articles Govt extends IT deals to councils Finance Minister Lindsay Tanner has invited local councils to join the Commonwealth in procurement to make the best use of the Australian Government's massive buying power. Tanner today said the Commonwealth spent... World Cyber Games 2008 encounters 'Aussie invasion' Australia may be a minnow of professional video gaming, but as in so many sports our team punched well above its weight at this year's world finals. The "Aussie... Optus plans 100 more shops OPTUS is defying economic naysayers with an aggressive retail expansion plan to set up about 100 new stores in 24 months. Australia's second-largest telco has 170 Optus-branded "yes" shops nationwide. Why internet filtering is bad for business As reported in SmartCompany last week the Federal Government is proceeding with trials of internet filters that will restrict Australian access to the world wide web. The aim of internet filtering is to block child... 11.18.08 Using Alt And Title Tags Properly With Images By Navneet Kaushal A lot of discussion has been going on at one of the threads at the Google Groups as to how one should use the alt attribute and title attribute for the web page images. Google explains that one should use them as per W3C recommendations. JohnMu from Google explained how to use both the alt and title attributes: • alt attribute should be used in describing the image. • title attribute should be used when the image is serving as a hyperlink to a particular page. JohnMu from Google says: As the Googlebot does not see the images directly, we generally concentrate on the information provided in the "alt" attribute. Feel free to supplement the "alt" attribute with "title" and other attributes if they provide value to your users! So for example, if you have an image of a puppy (these seem popular at the moment :-)) playing with a ball, you could use something like "My puppy Betsy playing with a bowling ball" as the alt-attribute for the image. If you also have a link around the image, pointing a large version of the same photo, you could use "View this image in high-resolution" as the title attribute for the link. There is the Official Google blog post on using alt attributes as well. Comments About the Author: Nav is the founder and CEO of Page Traffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals. Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here.

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