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Making SEO Work For You  By
Stoney deGeyter
Organizing your keywords into an effective marketing strategy is the most important of the four phases of keyword research outlined in this document. While most often SEOs and keyword researchers focus on the research phases, organizing your keyword properly can truly help you create a vastly more successful optimization and marketing campaign. Let's use the analogy of building an engine to help us understand the value in this final step in the process. Phase I of the process is all about understanding what type of engine you're working with. You're analyzing the various aspects of the engine to get a better understanding of what exactly you're working with. By identifying the right core terms you have a better understanding of how to proceed in building a successful optimization campaign. The next two phases are about learning which parts you'll need to give your engine the proper tune up. You're figuring out what are the best phrases to use and discarding those that obviously won't give your website the best performance.
The three things that you need to analyze when organizing for success are: Achievable: Don't start with keywords that simply are not achievable. Again, consider your budget and your time. Some keywords just are not achievable for what you can invest in either of those areas. This also includes if you're doing it yourself or paying an SEO to optimize for you. How much you're paying them will dictate the amount of time they can spend on your campaign. Quickest results: Starting with keywords that you can determine will produce strong results relatively quickly will help you get a return more quickly. If you don't need return right away then this isn't so much of an issue, but most people do want to start seeing their efforts pay off as quickly as possible. Most profitable: You can't go wrong by starting with keywords that are going to bring the most profits the fastest. It's not just rankings that you're looking for. Results means money coming in and making your optimization efforts as profitable as possible as soon as possible. The organization process isn't all that difficult, but it does take a good deal of analysis. The first step is to analyze all your site pages. If you're working with a large e-commerce site then it'll be a good idea to leave out product pages, at least for now. Start by analyzing all information and category pages. Look at each page individually to determine it's core objective. What is this page about? Continue reading this article.
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