| Latest
Web News |
Google
buys search tech from Australian university
Google Inc. said Tuesday that it has acquired search engine technology from an
Australian university that the institution described last year as potentially
revolutionary. [Google buys search tech from Australian university] Google Inc.
said Tuesday that it has acquired search engine technology from an Australian...
Australia
winning computer crime battle
The 2005 Australian Computer Crime survey released today has painted a positive
landscape for Australian IT professionals; however, end user education is still
lacking and remains the weakest link in the security chain. [Australia winning
computer crime battle] The 2005 Australian...
BlackBerry
domination in Australia challenged by Good
BlackBerry's dominance in Australia's mobile e-mail and groupware market will
face fresh competition with telecom company Telstra announcing it will resell
competing software from Good Technology. [BlackBerry domination in Australia challenged
by Good] Telstra is the first local carrier to support the Good mobility suite
of applications which includes mobile...
Asia-Australia Technology Launches the Blue Form
Asia-Australia Technology, one of the key players in the Australian IT industry,
has launched its new enterprise level service, The Blue Form. The Blue Form is
the Internet's first and leading service for creating and managing forms for organisations.
Melbourne, VIC (PRWEB) July 6, 2006 -- The Blue Form offers the ability to create
common business forms such as expense forms, timesheets, leave forms or any your...
Piracy
payout to squeeze small players
While music labels celebrate a record $151 million piracy payout, legal experts
warn small-time innovators will be squeezed out of the market. The Australian
developers of internet technology that for years deprived record companies of
royalties have agreed to pay $151 million to the labels that took them to court...
Website
Usability, Breadcrumbs and Left-Side Navigation
The very basis of usability is the user. How can you make sure your website is
designed with your user in mind? You must first consider the natural behavior
of your user in order to understand how your user will experience your site. This
month, we will talk in more detail about the psychology and behavior of the human
Internet customer, particularly in reference to navigation...
|
|
|
07.28.06
ASP.NET Developers And SEO
 By
Patrick Santry
If you're developing for the Web then you should familiarize yourself with some Search Engine Optimization or SEO concepts.
The idea here is to make your ASP.NET application as friendly as possible for spiders, and the specific spider we're talking about is Google.
In this article we're going to cover some basic concepts on what you can do in order to make your ASP.NET application as spider and search engine friendly as possible.
Postbacks
Your biggest gain in the search engine world is going to avoid the use of postbacks. For example, say you have content within an ASP panel. But in order to display that content you use a button and capture a click event in the code behind, then you change the property of the panel to visible=true once the button is clicked. This will not work with spiders since they don't "click buttons" so to speak. The way to write the page so the spider will work with it is to use a link, and then pass a parameter via a URL, this could be a link back to the page if you want, but then in the Page_Load event check for the parameters values to determine what panel or content to display in your page.
I can't understate the importance of eliminating postbacks when it comes to the Internet. Links are much better when dealing with spiders, avoid the postback, spiders simply can't do them.
Friendly URLs
Another thing to look into is the use of a URL rewriter in order to create spider friendly URLs. There are many examples on the Web for creating a URL rewriter. What a URL rewriter does is translate the parameters over to a directory like structure. For example, mypage.aspx?param1=1śm2=2 becomes something like: /mypage/1/2/default.aspx. This will enhance the spiders efficiency in spidering your site and potentially increase the frequency of a spider doing a deep crawl through your site. You can read evidence of this fact via the Google FAQ:
"Your pages are dynamically generated. We're able to index dynamically generated
pages. However, because our web crawler could overwhelm and crash sites that serve
dynamic content, we limit the number of dynamic pages we index. In addition, our
crawlers may suspect that a URL with many dynamic parameters might be the same
page as another URL with different parameters. For that reason, we recommend using
fewer parameters if possible. Typically, URLs with 1-2 parameters are more easily
crawlable than those with many parameters. Also, you can help us find your dynamic
URLs by submitting them to Google Sitemaps."
There are plenty of resources on the Web for URL rewriting:
http://www.codeproject.com/aspnet/URLRewriter.asp
http://msdn.microsoft.com/library/default.asp?url=/library/en-
us/dnaspp/html/urlrewriting.asp
http://www.15seconds.com/Issue/030522.htm
Titles and Meta Tags
Another issue when generating dynamic pages, and using the same page but either posting back or linking back via a URL. Be sure to change the Title of the page and Meta description. If you do not do this then Google is going to "think" that it is the same page, and the results will not be displayed as high as you would like. It will definitely affect your search results. One way of tacking this is to convert both the title, and meta description tags to HTML controls and then change the inner text, or dynamically generate the text for the tags when displaying different content.
Here's a sample block of code for dynamically changing the title tag of your Web page:
First modify the page in order to make the title tag a control you can modify:
<TITLE id="PageTitle" runat="server">
Then in your code you first declare the control as an HTMLGenericControl and set
the properties:
Protected WithEvents PageTitle As System.Web.UI.HtmlControls.HtmlGenericControl
PageTitle.InnerText = MyValue
Then in your code you first declare the control as an HTMLGenericControl and set
the properties:
Read
the rest of the article.
About
the Author:
Written by Patrick Santry, ASP.NET MVP, MCSE, recognized speaker, and author of
several books and magazine articles, and owner of WWWCoder.com (http://www.wwwcoder.com).
You can visit his blog at http://blogs.wwwcoder.com/psantry/.
WWWCoder.com provides full text searching on ASP.NET articles, tutorials, weblogs,
podcasts, and more resources for the aspiring developer. |
|
