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Yahoo
Australia users reap e-mail storage
bounty
Yahoo Australia has confirmed that the
inboxes of local e-mail account holders
would be given a 100MB storage boost
in line with plans announced for its
US customers earlier today (AEST).
Read
the Article
Zeacom
adds pop! to Microsoft CRM
Zeacom is a leading provider of contact
centre and call management solutions
for small to medium-sized businesses
(SMEs). The company has 100 employees
across New Zealand, Australia, the United
Kingdom and the United States, serving
more than 1500 customers in 18 countries.
Read
the Article
i-mode
services through Telstra in Australia
NTT DoCoMo and Telstra start strategic
partnership for i-mode services, a mobile
internet service that provides subscribers
with access to rich content, e-mail,
games and other applications and services
through their mobile handsets. i-mode
is leading the world in mobile internet
innovation with over 43 million subscribers
and 80,000 content sites in nine different
countries.
Read
the Article |
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06.16.04
Common Mistakes: Start Using Web Site Analysis Tools
 By
Nicolas Burki
What are the pitfalls to avoid when starting to measure Web
site performance using Web Site Analysis Tools?
Web site analysis tools can contribute to design decisions to
improve visitors' online experience but also to inform site
owners, business owners about the performance of their Web sites.
However, in many cases, eBusiness Managers, Webmasters or Web
operations managers, start deploying Web site analysis tools
just as a ‘nice to have' tool. Instead of measuring performance
and comparing it to the business objectives, they mostly communicate
the raw analysis data to senior management, without any further
explications or any recommendations for site improvements. To
exploit the value that Web site analysis tools can provide,
the following major pitfalls should be avoided:
1. Business objectives not set for individual sections
of the site: At most organizations, business owners responsible
for a sub part of the corporate Web site have not defined their
specific business objectives of their sub parts. For example,
a sub part of a Web site could be customer support, which can
be further broken down into self-service tools (e.g. frequently
asked questions, download of drivers, etc.), support contact
information, warranties, user manuals, etc. Measuring the performance
of a site or a sub part of the site is only valuable, if the
measured performance can be compared against the targeted objectives.
If business owners do not set business objectives, the analysis
cannot determine the site's performance. eBusiness managers
or Web operation managers that are in charge of deploying Web
site analysis tools need to help business owners defining the
detailed business objectives of their Web site's sub parts.
2. Site owners or site section owners are not trained
to understand the analysis reports: At most organizations, site
owners or business owners for a specific sub site can not leverage
the reports of Web site analysis tools as many of them don't
understand the benefits of such a measurement's approach. eBusiness
managers need to explain as a first step the benefits and the
importance of this performance measurement as integral part
of their Web performance measurement program. The second step
includes explaining of what is measured and how the measured
data can help business owners to further improve their sub-parts
of the site (e.g. changing navigation or cross-linking sections,
providing and updating section with ‘most used links', etc.).
If business owners are not sensibilized and/or not trained how
to leverage value out of the Web site analysis report, they
most likely will not even start reading the reports and all
efforts in measuring Web site performance using Web sit!
e analysis tools is wasted. |
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